FARGRIK CO. — Zaira Cisneros

2037

Project Name

PAINT CAN BRANDING SYSTEM

My paint brand system explores a contemporary Scandinavian approach to packaging and visual identity. The brand is built around a minimal yet expressive aesthetic where color becomes the primary storytelling element. Through clean typography, soft iconography, and restrained layouts, the system emphasizes clarity, warmth, and accessibility while maintaining a refined design language suitable for both professional and DIY audiences.

The complete system includes paint can packaging, icon sets, color swatches, and supporting brand applications designed to function both individually and collectively. Inspired by real retail research and contemporary packaging trends, the project aims to elevate everyday paint products into objects that feel curated, approachable, and visually engaging. Ultimately, this brand system reflects my interest in creating design solutions that merge functionality with emotional connection through color, form, and thoughtful branding.

LOGO

PROCESS

SYSTEM

The brand highlights the emotional movement of color across spaces, surfaces, and daily environments. Bold hues, minimal iconography, and structured layouts create a balance between playful expression and functional clarity.

DIELINES

I focused on creating functional and cohesive dielines that bring consistency across my paint product line. The designs for the paint cans, bucket, and apron prioritize durability, clarity, and ease of use while reinforcing a unified brand experience from workspace to application.